There have been advancements in expanding shade ranges for women of color with not only Fenty, but swift reaction from prestige and mass lines to broaden foundation choices. There are also myriad brands addressing makeup to complement undertones in color cosmetics.
But to date, less has been done in skin care, especially in the $5.6 billion, as tracked by the NPD Group, luxury portion of the business. Nigerian-born Ozohu Adoh pinpointed a gap in the market for premium formulas tweaked for special requirements of black women — especially in regard to hyperpigmentation, skin sensitivity and uneven skin tones. When she couldn’t find products to satisfy her skin issues, she created her own called Epara Skincare.
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