This Company Is Launching 'FATBARS' To Fuel Your Keto Habit


Who knew that the words “diet” and “fatbar” would ever go together? And yet, here we are—thanks, keto diet.

Okay, so “fatbar” isn’t actually a word–but FATBARS are the newest products aimed at helping you stay in that fickle, full-fat state known as ketosis (a.k.a., burning fat for energy, rather than carbs).

They’re made by Dang Foods (shout out to their not-keto-friendly-but-delicious coconut chips!), and they’re super new—like, Indegogo campaign-new.

According to the bars’ Indiegogo page, each one contains 200 calories, 16 grams of fat, and four grams of net carbs (20 percent of your carb allotment on the keto diet, BTW). They’re also plant-based, as they’re made made with almond or cashew butter, cocoa butter, coconut, pea protein, sunflower seeds, and chia seeds, the campaign notes.

Really, they’re pretty similar to those keto fat bombs that were going viral a while ago (these snack names, tho—keto needs a new PR person).

These FATBARS are free of sugars like rice syrup or the sugar alcohols in other bars, says founder Vincent Kitirattragarn. In fact, he invented the bars because he was doing keto and “couldn’t find any tasty, on-the-go snacks,” he says.

That said, these keto-friendly bites aren’t only for keto dieters—Vincent says he designed them “for anyone looking for a wholesome, delicious bar that doesn’t taste like protein powder or animal fat.” And, I mean, you can never go wrong with almond and cashew butter.

The bars currently come in four flavors: almond vanilla, cinnamon chocolate, lemon matcha, and chocolate sea salt, and you can pre-order them on FATBAR’s Indiegogo page (they launch in August, so there’s a bit of a wait).

And, like literally all of the trendiest bars today, FATBARS don’t come cheap—a case of 10 costs $30…or you can get a year’s supply for a cool $788. But hey, if you’re keto-faitfhul, go ahead and try ’em.

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