TOKYO — Molton Brown is flexing its perfumer muscles with the launch of a new luxury fragrance line, inspired by the famous scents of its bath and body care offering. The company’s president, Mark Johnson, said he wants people to think of the brand first and foremost as a fragrance brand in the future.
“The reality of it is that we have always been perfumers,” Johnson said. “But because we’ve provided a sensorial experience of fragrance through our shower gels and our hand washes, we fell into the trap that consumers and industry partners all thought of us as a bath and body brand.”
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