In recent years — and especially in 2020 — we've seen an overdue uptick in BIPOC-founded beauty brands getting the visibility and availability they deserve from retailers. Between Sephora pledging 15 percent of its shelf space to Black-owned brands and Target creating a badge to indicate and celebrate beauty products by Black-owned brands, things have been moving — albeit slowly — in the right direction. And now, there's a new shopping experience that focuses on Black and Brown beauty brands that not only are aimed at the unique needs of BIPOC shoppers but also resonate with people of all colors.
Debuting this week, Thirteen Lune is the beauty e-commerce brainchild of Nyakio Beauty's Nyakio Grieco and 11 Honoré's Patrick Herning, who are leading a diverse team that's pushing toward "creating financial parity for beauty and wellness brands serving the Black and Brown community, swiftly, strategically, and effectively," according to a press release from the new retailer.
Thirteen Lune's mission is made up of three key pillars. First, it will sell products made for all people by BIPOC-owned brands, prioritizing clean and effective formulas. Second, it will offer a thoughtfully curated selection of products made specifically for Black and Brown people; although the products may not be made by Black-owned brands, they have been highly vetted to ensure they meet the needs darker skin tones and Black hair. And third, they will emphasize ally brands that have made a measurable effort to create an inclusive product lineup.
"The next iteration of beauty retail involves authentic allyship," Herning said in a statement.
"Thirteen Lune is a retail platform that is redefining inclusive beauty and speaking to all audiences to invite allyship in its truest form."
As a beauty-brand founder, Grieco has always wanted to use her influence and know-how to support other BIPOC founders and, ultimately, change things on a greater scale. "There is so much talent that is not being recognized at the level that it needs to be," Grieco said. "This is an opportunity to elevate these founders and to address the much bigger issue of alleviating systemic racism by building generational wealth in our communities. Change won't happen unless we work in tandem to achieve this goal."
Thirteen Lune is now up and running, and you'll find 40 must-have beauty products from 13 brands: Afro Pick, Beija Flor Naturals, Buttah Skin, Bomba Curls, Charlotte Mensah, Dehiya Beauty, Gilded Body, HyperSkin, Lauren Napier Beauty, Liha Beauty, Marie Hunter Beauty, Skot Beaute, and The Established. Start shopping at thirteenlune.com and discover the hair care, skin care, and body products you didn't know you needed in your routine.
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