This Controversial Beauty Trend Is Up By 879% According To Pinterest

When it comes to ageing, it can feel like a constant struggle to hide those pesky silver strands from view. However, there’s a surging trend encouraging women to skip their bi-monthly salon visits. 

That’s right grey hair is having a moment. It’s already been spotted on the red carpet and earning celebrities like Jessica Biel and Chrissy Teigen major praise for bucking tradition.

What’s more? The latest data from Pinterest is in firm agreement. With over 4.1 million beauty ideas saved by Australians every month, there’s no shortage of inspiration on the popular photo-sharing social media platform. 

The latest findings reveal that people are growing out their natural grey hair and letting that silver shine through with searches for going grey increasing by 879% YoY. Here, the most gorgeous grey hair colours to inspire you! 

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Dancing shoes at the ready!!! ??I’m hosting Dance Boss, on stage with all the talented hopefuls getting their groove on as we see how the judges and audience react to their tough dance-off routines. See you on the @channel7 dance floor ? ?#iamtheboss #dancelikenooneiswatching ?@lorealpro

A post shared by danniiminogue (@danniiminogue) on Apr 7, 2018 at 4:07pm PDT

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happy septemba hope ya smiling

A post shared by Ariana Grande (@arianagrande) on Sep 2, 2018 at 3:10pm PDT

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My first ever IGTV video is now live! Showing you guys how I curl my hair using @theouai products I received from the latest @revolvebeauty box. Check it out and let me know what you think ? #revolvebeauty

A post shared by PAU DICTADO (@paudictado) on Feb 1, 2019 at 7:04pm PST

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Happy Sunday ?☀️ I am enjoying a beautiful sunny day today ☀️#sundaymood #happyme #smile #greyhair #silverhair #ageless #styleover50 #over50style #innerbeauty #innerpeace #enjoythemoment #eyes #goodskin #classicmodel #over50model #greyhairmodel #over50 #fashionover50 #sunnyday #mood #naturalmakeup #naturalhair

A post shared by Regina Burton (@burtonregina) on Feb 3, 2019 at 3:40am PST

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Ice silver by @dearmiju and @mindy.n ??‍?❄️ You can use our @fanola Vegan No Yellow shampoo to maintain this hair color! . All Fanola products are available at www.salonguys.com. @salonguys

A post shared by Fanola Professional USA (@fanola) on Feb 5, 2019 at 8:37am PST

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The other night we used @kkwbeauty powder contour & highlighter in medium

A post shared by Kim Kardashian West (@kimkardashian) on Feb 28, 2018 at 12:50am PST

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Where did all this grey hair go ?? wenn ich mir das Bild so anschauen dann vermisse ich die grauen Haare- zum leiden meiner Mama (sie findet das furchtbar schrecklich – und zwar schon seit Beginn meiner Blondphase ??‍♀️) wäre ich dann ganz verführt wieder grau zu werden! Was meinst du @cchairstyling ✂️?? sonst jemand Einwände ??‍♀️

A post shared by Julia (@cublina) on Jan 10, 2019 at 10:28am PST

This article originally appeared on Marie Claire.

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