7 condoms for 21 orgasms? The court holds nothing from the fun Marketing

In a bizarre legal dispute over condoms, the düsseldorf regional court has taken a position. It came to the question of how condoms are advertised may be. The naughty strategy of the Berlin-based Startups unicorn is not likely to rise in the process.

Peng! A Bang echoes through the spacious entrance hall of the düsseldorf district court. Condoms come tumbling out of a popped packaging to the ground. Philip Siefer (32), managing Director of the Berlin-based condom manufacturer, unicorn, loves the loud appearance. But the looks of the bystanders lawyers speak volumes: manners from a hip Berlin-based Internet Startup, seem to be misplaced quickly.

Up to 21 orgasms with 7 condoms – so the heck to go

The stylishly designed condom packaging, the Siefer – a newcomer on the market – spread, a conspicuous flaw: On the back they are blacked out with a bar. “1 bag à 7 piece corresponds to up to 21 orgasms” stand there. The district court prohibited this sentence by injunction. At the request of the competitors, Fair Squared from Cologne. Behind Condomi-founder Oliver Gothe (46), for 26 years in the lümmeltüten-business.

Unicorn does not want to resign. “Why not have a woman in the use of a condom two orgasms?”, the Berlin argue. Take the orgasm of the man, three and seven of condoms the 21 orgasms – power despite the one-time-use.

A judge sees the potential for misunderstandings

But to Say that in the hall 2.129 the presiding judge Johanna Brueckner-Hofmann. Which makes it clear that the court is considering, in spite of the computational games of his ban to move away: The words “corresponds to up to 21 orgasms to be” suitable “for deception” and could lead to multiple use. “You could misunderstand that the orgasms of the man are meant to be.”

Condoms are medical devices, the judge emphasized. It is a matter of pregnancy prevention and protection against dangerous sexually transmitted diseases, so significant risks. Because misunderstandings are avoided, and the packaging information, “particularly strict requirements”.

Unicorn refers to Satire

The lawyers for the manufacturer argued that the data were suitable “from the outset meant to be satirical and understood”. They were directed at a young consumer base, the understand fun. “Can traces of fairy dust included”, am also on the packaging. The also believe none of us.

Also be warned prior to the multi-use elsewhere, while the competitor of a left it only in the case of crossed-out “2” as a warning. You’ll have the same if in the next instance check.

“The orgasm package – known from the courtroom.”

The lawyer of the opposing side touches the short: “The rules should be the same for everyone.” The court wants his decision on the 26. November to announce (Az.: 14c O 124/15).

Process opponent Gothe are on Tuesday, taciturn, wants to make Berlin’s “PR Offensive” no feed. Unicorn is nonetheless, already in the process to transform the legal duel in bare coin. In the Online Shop, The orgasm package – known from the courtroom is touted since Tuesday:”.”