Grooming Brand Johnny’s Chop Shop Hits Walmart Stores

LONDON — Steven Ross wants all men to have access to quality grooming products at entry-level prices, which is why he founded Johnny’s Chop Shop, and why he’s taken it to America in a deal with Walmart.

Johnny’s Chop Shop started as a barbershop in the men’s department at Topshop in Oxford Circus. Ross said the customers had a “cool” aesthetic while the staff were passionate about men’s grooming. Ross founded the brand in 2015, seeking to offer barbers’ favorite products, and even hired barbers to work on product development to fine tune everything to professional standards.

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