Alexander McQueen Creates Figure Eight Fragrance

LONDON — Eight has long been a lucky number for a host of cultures, and Alexander McQueen is using the figure to boost its burgeoning fragrance business, starting this week. Today, Alexander McQueen Parfums unveils a niche, ultrapremium collection of eight flora-infused scents meant to reflect the facets of the McQueen woman.

The fragrances, which include orientals, florals and a chypre, have names such as Celtic Rose, Blazing Lily and Luminous Orchid. They have been built around McQueen Parfum, the high-end scent made from night-blooming flowers that launched in 2016.

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